Analyzing the cultural and social trends contrary to the Islamic-Iranian lifestyle in the home show and providing recommendations for media policy makers.

Reyhani, Sajjad; Eyvazi, Mohammad Rahim; Adibinia, Ali; Mohammadhosseini, Amirhossein

doi:10.30465/cps.2025.47428.3315

Analyzing the cultural and social trends contrary to the Islamic-Iranian lifestyle in the home show and providing recommendations for media policy makers.

Articles in Press

Document Type : .

Authors

sajjad reyhani ¹

mohammad rahim eyvazi ²

Ali Adibinia ³

Amirhossein Mohammadhosseini ⁴

¹ Futuristic Management Department, Faculty of Strategic Management, Higher National Defense University, Tehran, Iran

² Professor of Political Science at Shahed University

³ Public Administration, Faculty of Management, University of Tehran, Tehran, Iran

⁴ Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran

10.30465/cps.2025.47428.3315

Abstract

Films and series are cultural products that have a significant impact on the formation of mental images and taste for their audiences. In recent decades, with the growth of basic internet technology and the expansion of media tools such as platforms providing audio and video services, the possibility of access to these products has increased for different segments of the society. Considering that cultural changes are a gradual thing, the statistics and analysis of trends in cultural products such as movies and serials can evoke the image of the cultural future of the society. Therefore, in this research, with the aim of statistics and analysis of cultural trends contrary to the Islamic-Iranian lifestyle in home shows, the statistical population includes thirty-nine home show series broadcasted between 2022 and 2020, eight series were selected as a random sample and were investigated using the trend research method. Trend research is one of the methods of futures studies that shows the direction of the future. The primary data was obtained through the observation method, which is another futures studies method, and the trends are determined from the collected data. At the end, the research results are presented in the form of recommendations to the media policy makers.

Keywords

Governance

trend analysis

futures studies

media

lifestyle

Subjects