Investigating the Effect Of Organizational and Social media on the prevention of COVID-19 through mediation Perception of individual risk and the Moderating Role of Gender

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Authors

1 Industrial Management, Karaj Branch, Islamic Azad University, Karaj, Iran

2 Department of Industrial Management, Karaj Branch , Islamic Azad University, Karaj, Iran

Abstract

The purpose of this study is to investigate the effect of organizational and social media on covid19 prevention through the mediation of individual risk perception and the moderating role of gender. The present study is a descriptive survey. The main question of the research is to investigate the effect of organizational and social media on people's perception of Corona pandemic and its effect on the prevention of Covid disease. The statistical population includes the personnel of Saipa Company, whose number is 7000 people who were selected using Cochran's formula of 364 samples. Research data were collected through a researcher-made questionnaire and finalized through the Delphi method, using the opinion of experts. Reliability was confirmed by Cronbach's alpha and hypotheses were analyzed and tested using PLS3 software and structural equation method. Findings indicate that social and organizational networks have an effect on the perception of individual risk, social media has an effect on preventive measures against coronary heart disease, but organizational media has no effect on preventive measures.
On the other hand, the role of gender adjustment on the indicators was evaluated, and it was found that gender does not adjust any of the indicators

Keywords

References

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