تهدید رسانه‌های برون مرزی بر هویت اجتماعی نسل‌ها : (مطالعه موردی شبکه ایران ‌اینترنشنال)

.This study examines the impact of cross-border media on social identity among different generations, which has selected (Iran International Network) as a case study. We have used Stuart Hall's theoretical framework, which states that the role of media in shaping beliefs and the crisis of cultural identity in the era of globalization is decisive. This study was conducted with a quantitative method. SPSS sample power software was used to determine the sample size, which, with an effect size of 0.03 and a power of 0.90, a sample size of 520 people seemed sufficient. The findings of this study showed that the use of the International Network has a negative and significant effect in all models. The amount of use of the International Network has a negative and significant effect in models 3 to 5. The perception of the independence of the International Network has a negative and significant effect in models 4 and 5. These results confirm Hall's view that global media take over information structures and transform the social fabric of societies. In addition, the significant effect of the age variable on identity indicated differences in the intellectual structure of different generations. Overall, the findings indicate that sources of identity in the postmodern world have become more diverse, variable, and problematic.